In a move that seems a bit uncorporate, especially at a time of year filled with movies about Scrooges, RaceTrac is reminding us what the holidays are about.

The petroleum company will be giving not just 10%, 25% or 50%, but 100% of all coffee sales from its Georgia stations–including seven in Gwinnett–to Camp Sunshine. And it’s not just for one day, but three: Monday, December 21 through Wednesday, December 23.

The idealic Cause Marketing Campaign, is a win/win/win for everyone. RaceTrac deservedly earns brand equity by showing us, Gwinnetian java lovers it does more than sell gasoline. RaceTrac’s customers can enjoy a great cup of joe knowing they’re supporting a wonderful charity. And Camp Sunshine gets much needed funding for its North Georgia haven dedicated to helping children with cancer and their families.

“This is a really important cause to our company and CEO, and we hope that everyone needing gas or coffee can help the effort,” explains David C. Smith, Assistant Brand Manager for RaceTrac. He adds, “Our CEO, Carl Bolch, Jr., and his wife sit on the board of Camp Sunshine. The organization is facing a very severe financial deficit this year, and this was an opportunity to help close that gap.”

When: December 21-23rd

Where: All RaceTrac stores in Georgia, including the following in Gwinnett:

• 3840 Stone Mountain Hwy., Snellville
• 3405 Sugarloaf Pkwy., Lawrenceville
• 2682 Buford Drive, Lawrenceville
• 906 Pleasant Hill Road, Lawrenceville
• 5700 Peachtree Ind. Blvd., Norcross
• 3195 Lawrenceville-Suwanee Rd., Suwannee
• 2592 Pleasant Hill Road, Duluth

Cost: Nothing beyond the normal cost of the coffee with all proceeds going to help children with cancer.

RaceTrac operates over 525 retail gasoline convenience stores in 12 southeastern states. RaceTrac’s roots go back over 75 years to 1934 when Carl Bolch, Sr. opened independent gas stations. His strategy was to be independent of major oil companies and to consistently offer lower-priced gasoline to the public. A standard RaceTrac features 20-24 fueling positions and a 4,000 plus square foot convenience store, featuring over 4,000 items.

Camp Sunshine enriches the lives of children with cancer and their families through recreational, educational and support programs allowing them to share similar experiences and to participate in activities that promote normal childhood development as they cope with the challenges of childhood cancer. For more information about Camp Sunshine or the numerous programs offered, call 404-325-7979.

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